![]() In fact, recent statistics show that personalized onboarding programs can boost retention rates by an impressive 75%! Offering a warm welcome to new members is one of the best ways to secure loyalty at an early stage. So, what sort of messages should you be sending to your clients? If you’re feeling a little daunted by the prospect of developing SMS marketing campaigns, we’ve put together a handy collection of sample text message templates to send your clients: 1. By sending out motivational SMS messages, regular updates, and class reminders to members, you could significantly reduce the number of customers tempted to cancel their subscriptions. The answer? Gyms must maintain strong lines of communication to ensure customers remain loyal and feel part of a gym-going community. While joining a gym is simple, staying motivated to exercise regularly is a tough challenge for many people. Figures published in the Preventive Medicine Reports journal show that around 50% of new fitness center members quit within three months of signing up. Given the efficacy of SMS marketing, text messages could represent an efficient way for gyms and fitness studios to reduce client churn rates. What’s more, text message marketing generates stunning average response rates of 45%-much more impressive than the average 6% for emails. According to recent stats, SMS marketing campaigns tend to generate customer engagement rates six to eight times higher than standard email messages when measuring brand awareness and data collection. SMS (short message service) messaging-or texting-has emerged as a highly lucrative tool in today’s diverse marketing landscape.
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